LearningRx Launches the Learner Beneath the Labels Campaign

LearningRx, based in Colorado Springs, Colorado, launches the “Rediscover the Learner Beneath the Labels” marketing campaign.

After more than a year of disrupted learning for students, LearningRx is leaning into the “labels” students may be feeling. Labels like “slow,” “distracted,” and “behind.” LearningRx wants to help students change these labels through tailored brain training. While there are many options for parents to choose from to help their students, brain training serves as an invaluable program for assisting students in overcoming learning challenges in every arena because brain training targets the root cause of learning challenges: cognitive skills.

Cognitive skills are an integral part of learning, reading, memorizing, and performing. They work together to take incoming information and move it into a bank of knowledge that people use throughout everyday life, especially in school or at work. At LearningRx, we offer cognitive skills training that strengthens the underlying skills required for optimum learning and performance. Even if one of these skills is low, the rest of them can be affected.

At LearningRx, we pair clients up with one of our brain trainers for individualized programs that consist of game-like mental exercises that are both fun and challenging. LearningRx brain training centers offer cognitive skills training resulting from over 35 years of research, development, testing, and refinement and proud to have helped clients with attention struggles and ADHD, reading struggles and dyslexia, memory decline, autism spectrum, traumatic brain injury, and so much more.

Imagine what could happen when a student can use all their cognitive skills to work together in harmony how much they could accomplish? LearningRx wants parents and students to see these kinds of possibilities with brain training to take a proactive approach to learning.

"Through this campaign, we hope to reach audiences who know there’s a problem with their student’s learning, but don’t know where to start," says Director of Marketing Christine Perry, "We want parents to stop worrying and or hitting dead ends with their child’s learning."

LearningRx involved the help of Magneti to research and develop the concept for this campaign. "Our initial goal in our research was exploring the stories that parents tell themselves when their children struggle," said Research Director David Lucas. The Magneti team collected feedback from virtual discussion groups with parents of children of all ages through general market screening. "We learned that parents are highly attuned to their learner’s mood regarding school, but unconfident about what could be the potential underlying causes," said Account Director Ben Robb.

Thus the "Learner Beneath the Labels" campaign was created. This campaign speaks directly to parents who may not know the issue behind their student’s learning but want to find a solution to help their students succeed and thrive in school and life.

About LearningRx®

LearningRx is the largest one-on-one brain training company in the world. Their training programs are delivered through more than 200 locations in North America and in 48 countries around the globe. LearningRx has helped more than 100,000 individuals and families sharpen their cognitive skills to help them think faster, learn easier, and perform better.LearningRx’s methods have been used in clinical settings for over 35 years and have been subjected to peer-review in more than a dozen scientific journals. To learn more, visit https://www.learningrx.com